“MIGHTY MECHANISM”
RESTORING DEMAND. “If advertising can make people use less coal, as it did in 1918, it follows that advertising is the proper instrument to employ to reverse the process and make them use more coal,” said Mr R. H. Stevens, director S. H. Benson, Ltd., addressing the Cardiff Publicity Club. Mr Stevens, whose subject was “Restoring Demand,” claimed that at least one spark which could ignite the buying enthusiasm of the community was advertising. “We have in' this country,” he said, “a mighty mechanism of publicity in full working order to serve British commerce in its battle for recovery. I have seen, in the ordinary course of business, something of the Press of most countries, and I am convinced that the British Press is comparably superior as a medium for honest and economical advertising. It is technically efficient; its power and influence are amazing.”
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https://paperspast.natlib.govt.nz/newspapers/ST19330613.2.101
Bibliographic details
Southland Times, Issue 22040, 13 June 1933, Page 10
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146“MIGHTY MECHANISM” Southland Times, Issue 22040, 13 June 1933, Page 10
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