PROFITABLE YEAR
AMERICAN DRUG COMPANY. One of the drug concerns which increased its profits in America during 1931 was E. R. Squibb and Sons. “As a result of consistent newspaper advertising,” asserts an official of the company, “net earnings increased by approximately 10 per cent.” A similar concern, the Vick Chemical Company, which increased its newspaper advertising expenditure by 50 per cent., realized an increase in sales of Vick’s Vapo Rub during 1931, the results of which were asserted by the president of the company to be “the best in our long history.” Two other businesses which rose to higher profits through increased newspaper advertising were the Noxema Pharmacal Company and the Norwich Pharmacal Company.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/ST19330506.2.72
Bibliographic details
Southland Times, Issue 22008, 6 May 1933, Page 9
Word Count
115PROFITABLE YEAR Southland Times, Issue 22008, 6 May 1933, Page 9
Using This Item
Stuff Ltd is the copyright owner for the Southland Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in