N.Z. BUTTER AT HOME

Southland Times, Issue 19516, 16 May 1922, Page 6

N.Z. BUTTER AT HOME

“THE IMPERIAL PROVIDER.” “QUALITY UNEQUALLED AND PRICE 5d LOWER.” POPULARISING PROPAGANDA. Messrs A. H. Turnbull and Co., Wellington, the New Zealand representatives of Messrs W. Weddel %and Co., Ltd., London (meat, grain, and colonial produce merchants), received from their principals by the last English mail, a number of Press cuttings showing the lines upon which the propaganda campaign is progressing for the purpose of popularising New Zealand butter in competition with Danish. The greatest part of the cuttings pointed out the cheapness of New Zealand butter as compared with the foreign article, the first object of the campaign being to get the British public to realise that New Zealand butter sells at a much cheaper rate than Danish; and later on the propaganda will concentrate upon advertising the exceptional quality of New Zealand butter. The campaign' is to be c&rired on for three months at least, and is supported by all the leading importing firms as well as by the New Zealand Government.

MUCH-CHEAPER THAN DANISH. It is pointed out that New Zealand butter, described as “Imperial produce,” is 5d to 6d per lb cheaper than the Danish or foreign article, the retail price of New Zealand butter being 1/3 to 1/5 per lb; and that of Danish butter 1/9 to 1/10 per lb. “In sending record supplies to England, therefore, New Zealand,” it* is stated, “is giving an Imperial lead in cheap butter. If New. Zealand increases her supply in the same ratio as betwen 1913 and 1921 she will, in the near future, become Britain’s chief butter provider to the exclusion of the foreigner.” AFTER A RECORD. expected that before the present season is over, New Zealand will create a record by sending over 40,000 tons of butter to England. Some idea of the increase in pupularity of the Dominion’s butter at Home may be gauged from the following official figures showing the comparative tonnage of New Zealand and Danish butter imported in 1913 and 1921, respectively:—

The cuttings, which are taken from papers all over the Old Country, strongly emphasise the “unequalled excellence” of New Zealand butter, and its much lower price.

N.Z. Danish. 1913 .. . . .. 12,000 85,000 1921 .. . . .. 35,000 62,000