N.Z.-MADE GOODS

Poverty Bay Herald, Volume LXV, Issue 19758, 12 October 1938, Page 16

N.Z.-MADE GOODS

STIMULATION OF BUYING DOMINION CAMPAIGN STATE CO-OPERATION .MINISTER'S OUTLINE (Per Press Association.) CHRISTCHURCH, this day. "It has been decided to launch a campaign to stimulate the promotion of sales in the Dominion of New Zea-land-made products, utilising those Government services which lend themselves to propaganda and with the cooperation of industrial interests to make the appeal as widespread as possible, thereby increasing the prosperity of the workers engaged in our manufacturing and primary industries." said the Minister of Industries and Commerce, the Hon. D. G. Sullivan, in an interview last night. "The details of the campaign are not yet complete and conferences are being held with the New Zealand Manufacturers' Federation and the Labour federations with the object of achieving a comprehensive and cooperative effort anil the progress made suggests that the campaign will produce satisfactory results. "The importance of instilling the principle of supporting local products in the young is fully realised, ana lue organisation offered by the Education .Department will be made use of to this end. The broadcasting services will be utilised and will form a feature in the scheme, while, amongst others, the . J osi and Telegraph, Railway, Government Printing and Publicity Departments all 'have a share in the pr>josals, and I am assured of the hearty co-operation of all concerned. The jc-tails of the campaign will shortly be .inalised and the degree of enthusiasm jiiown by all is most encouraging. "I am confident," concluded the .viinister, "that the public will respond to the call to give increased support .o our industries by exercising a voluntary preference for locally-made O oods."