ITALIAN WINE TRAIN
NOVEL CAMPAIGN
TO ENCOURAGE DRINKING
(Elec. Tel. Copyright—United Press Assn.)
(Received Dec. 28, 3 p.m.) MILAN, Dec. 27.
The Federation of Italian Wine Growers, in a desperate effort to induce their countrymen to recover the habit of wine drinking, has equipped a propaganda train with 12,0C0 gallons of wine and several improvised bars at which choice vintages will be offered at remarkably low prices, including champagne at 5s and 7s a quart. The train will travel the length of Italy, with the bars open clay and night. Despite the low price of wine throughout the country, the modern Italian prefers beer and coffee, while young men concentrating on athletics drink mineral waters or milk.
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Bibliographic details
Poverty Bay Herald, Volume LXI, Issue 18590, 28 December 1934, Page 13
Word Count
117ITALIAN WINE TRAIN Poverty Bay Herald, Volume LXI, Issue 18590, 28 December 1934, Page 13
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