“CONSUME MORE MILK”

Poverty Bay Herald, Volume LXI, Issue 18399, 17 May 1934, Page 5

“CONSUME MORE MILK”

A DOMINION CAMPAIGN ASSISTING THE INDUSTRY MANUFACTURERS’ AID (Per Press Association.) ilix. WELLINGTON, this day. ' At a meeting of the Dunedin Manufacturers’ Association last night, Mr. James Hogg, the president, retened to the offer ot the Manufacturers’ Federation to assist the dairying industry. He said that at the last meeting ol the association an offer was made to assist the dairying industry in any ettort to promote the increased use m r\ei\ Zealand of milk and other dairy products. Since then a pamphlet had been received from Mr. r*. O. Veale, research chemist to the dairying industry, covering a denude scheme under which lie estimates that if cream is offered direct to the public at. the same price as it is charged at for the production ot butter for export, that additional cream equal to 10,1X0 tons of butter would be consumed within New Zealand eac year, thus ‘ automatically reducing the present exports and helping to solve the dairying production problem, the adoption throughout New Zealand ot the Christchurch scheme of supplying milk in bottles for consumption by school children would largely increase the use of milk, as well as proving ot great health benefit to the children. .Medical opinion supported the contention tha children need more milk. Every section of the community must be interested in assisting in a solution ol the present dairying problem, both in the direction of new markets overseas, and, particularly,, the increased consumption of dairy products in New Zealand. The New Zealand manufacturers’ offer to assist- in any propaganda in factories still held good, and lie was sure that a campaign to ‘ use more milk” would have beneficial results. He believed that a campaign similar to what the New Zealand manufacturers were continually launching to exhort the public to. '‘buy more New Zealand-made goods” would be equally successful if applied to a Dominion efioit to “consume more milk and cream, backed by vigorous propaganda and advertising. This was an avenue through which the dairying industry could be helped by co-operation between town and country. - A committee was appointed to report to the federation on the question ot giving evidence before the Dairy Commission on aspects of the dairy problem that affected the manufacturing industries of the Dominion.