IDEAL OF ADVERTISING

Poverty Bay Herald, Volume LX, Issue 18283, 29 December 1933, Page 4

IDEAL OF ADVERTISING

CREATING CONFIDENCE

In an'article on British advertising, .Major Astor, M;P., -states that the advertising' world made it clear; that the complete trustworthiness of the advertisement is the aim of all others lo bo attained, and that this, as it is obtained, cron tow more and more a relationship of confidence between the advertiser and his public. Mo afllrms that advertisements have stimulated home consciousness and pride in the home, inoroawed the appreciation of beauty, color and music, and contributed to the higher educational standards of the time. "The general trend of the time is obviously with advertising,'.’ bo continues. "It would lie helpful if the Itritish people could he brought to take the same pride in Hritish mai'keting that they now take in the quality of 1 tritish goods. In tlieir historic merchant: system they 'have long possessed, though maiiy-nre' unaware of it, u national asset of immense importance. In their advertising they may well lm on their way to possess another. Jt: would be no small assistance if the Hritish advertisement were universally acknowledged to possess the old outstanding quality of the Knglishnum's wont. .This is the true ideal of advertising."