GREAT AERIAL BEACON
LIT BY PRESIDENT HOOVER On August 27 President Hoover pressed the, electric button which turned on for the first time the gigantic aviation beaeou on the Palmolive building in Chicago. This ceremony was attended by the most notable figures in aviation, representatives of the, Hying services of the army, the navy, and the Department of Commerce. Preceding the initial turning on of the beacon, with its two billion candle power beam of light, visible for 500 miles, a dinner was served at, the base of the silvery tower which rises to a height 'of 6021't. on top of the Balmolive building. This great light, which flashes every night its guiding rays to aviators, is one of the show places of Chicago, and its location on the building which is the central office of the Colgate-Palmolive-I’eet Co., makes it a landmark for hundreds of miles around. Thus, the home of Palmolive soap, a magnificent stone monument to the “Schoolgirl Complexion,” lias taken on a new importance to the newest of the sciences—the science of aviation.*
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/PBH19301107.2.149
Bibliographic details
Poverty Bay Herald, Volume LV, Issue 17410, 7 November 1930, Page 12
Word Count
177GREAT AERIAL BEACON Poverty Bay Herald, Volume LV, Issue 17410, 7 November 1930, Page 12
Using This Item
The Gisborne Herald Company is the copyright owner for the Poverty Bay Herald. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of the Gisborne Herald Company. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in