PROVED THAT ADVERTISING PAYS
LONDON, April 7. On the night before the funeral the body of Mr. A. W. Gamage, founder of the famous sports outfitters, who died yesterday, will rest In his old office at the Holborn premises near ho site of the tiny original shop where, half a century ago, Mr. Gamage established a draper's shop With a capital of £lf>o, of which his share was £45. To-day the firm's takings are over £1,000,000 yearly. The late Mr. Gamage attributed his success to advertising. His keenness in business was instanced when a mother rang up his private house one Christmas Eve saying that a horse and cart ordered as a Christmas present for her son had not arrived. Mr. Gamage went to Holborn, found the toy, donned the whiskers and red gown of Santa Claus, and by 8 o'clock on Christmas morning was handing the gift to the cluld. :
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https://paperspast.natlib.govt.nz/newspapers/PBH19300419.2.131
Bibliographic details
Poverty Bay Herald, Volume LV, Issue 17238, 19 April 1930, Page 14
Word Count
151PROVED THAT ADVERTISING PAYS Poverty Bay Herald, Volume LV, Issue 17238, 19 April 1930, Page 14
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