NEW ZEALAND HONEY

Poverty Bay Herald, Volume LV, Issue 17067, 27 September 1929, Page 11

NEW ZEALAND HONEY

CONTINENTAL MARKETS

GERMAN APPRECIATION LONDON, August 15. Mr. 11. W. Castle, of Messrs. A. d. Mills and Co., lias recently returned from another business tour in Germany, Denmark and Sweden. He finds tiic outlook for New Zealand honey for the coming season very bright. Scandinavian buyers, who wanted New Zealand ,honey very badly last winter, were disappointed because, on account of the intense Arctic cold, it- was-impossible to get supplies through. The result was that stiles in Northern Furope were not so largo as they would have been bad weather conditions been favorable. . Mr. Castle says: “Everyone in Denmark and Sweden with whom I discussed the matter was very optimistic regarding sales this autumn and winter, and it- is clear that New Zealand still holds the premier position in northern climes.” ,

, Steady progress is being made in Germany, but in. the present, economic position it is not easy to sell large quantities of a high-priced honey such as New Zealand , in face of the competition of lower-priced honeys, such as Californian, Cuban, Jamaican, etc. The German people appreciate a really good honey and they know that New Zealand is not only pure but of tip-top quality; but. if their pockets will not permit of their purchasing it they must pul up with a cheaper—if inferior—article. “As the general position in Germany improves,” says Mr. Castle, “so the sale of New Zealand honey will increase, provided that advertising continues. In Germany, as in most European countries to-day, a branded article must be consistently advertised if progress is- to be made and success achieved. All the 'lmperial Boo’ honey is sold in glass jars bearing the. wcll-knoWn label.”—Auckland Herald..