ADVERTISING NEW ZEALAND.

Poverty Bay Herald, Volume XXXIX, Issue 12883, 2 October 1912, Page 5

ADVERTISING NEW ZEALAND.

(Special to Herald.) CHRISTCHURCH, this day. Mr H. J. Derrett, of Papanui,~who recently went HPmfe' o™ a visit, writes to the "Press from Bristol, as follows, on a subject of some importance to the Dominion : "In visiting' the Old Country and m looking around England, Scotland, and Wales,/ 1 have been naturally not a little surprised to find no advertisement of any description of New Zealand, excepting steamer" 1 sailings, m the London papers. I will give you a striking example. When visiting the Royal Show of Eingland, at Doncaster, I found every .other colony but New Zealand represented by a large and varied display of its products. The same with the Royal Show of Scotland, Canada, South Africa, and' Australia lavishly represented by grand displays, poor New Zealand being utterly neglected. In fact, at many, of the smaller shows about the country, the products of those ' colonies were displayed. Is it not time that New Zealand woke up and advertised hei* wares on this market? I hope our new Government will rise to the occasion and take steps to be represented at the next Royal Shows of England and Scotland, which take place about midsummer each year. The next Royal Show of Ehgland will be held at Bristol, and they are already receiving and erecting the paraphernalia at this \city. Nothing* would tend to advertise New' ZeaUind more widely than a good display at these shows, as these fixtures attract' the right sort of emigrants as well as the consumers. A couple of thousand pounds spent annually iin placarding' the country places would also materially .assist by, inducing farmers' sons -.and 1 farm' hands to emigrate. -• 'v ■ ■■-