FIFTY YEARS AGO

Pahiatua Herald, Volume XLVIII, Issue 14065, 11 February 1939, Page 3

FIFTY YEARS AGO

THE COUNTY ADVERTISING. (From the “Pahiatua Star” of February 12th, 1889). The Makaretu correspondent of the Hawke's Bay Herald writes : More and more reports reach me as to the number of Pahiatua cockatoos who will come over to the Fairfield sale of sheep advertised in your columns for the 20th February. Had that advertisement been tendered for and inserted in any other Napier paper, no Pahiatua man would have known, as your journal alone circulates in Pahiatua. The moral I want to point is. that more care should be used in advertising. The Pahiatua County Council advertises now in the Woodville paper because the tender of that journal was at Is per inch. I need hardly say that the Pahiatua paper is really the one that circulates, and hence the Council by advertising at Woodville are causing the greatest inconvenience to the people who want to see the advertisements. At present a man engaged in public life at Pahiatua has to file regularly two newspapers in order to be able to refer to back reports and advertisements. 1 often think that when an Act provides that a certain matter should be advertised, it should specify in what paper. Could not certain papers be authoritatively declared “gazettes ’ for certain districts;- It is easy to anticipate difficulties, but the present -system of advertising haphazard has very great objections, and leads to much jobbery.