BETTER PROSPECTS.

Pahiatua Herald, Volume XLI, Issue 12439, 4 September 1933, Page 3

BETTER PROSPECTS.

A GOOD ARTICLE ESSENTIAL

Mr S. J. Cowles, of R. and W. Davidson, Ltd., dairy produce importers, made some interesting remarks in a short address at the annual meeting of the Nireaha Cheese Company. He stated that he thought the last season was the worst that would be recorded. He referred to reports current that the exchange would soon be taken off. How much and when, he did not know, but he thought it likely that the disappearance would be a gradual one. One financial expert had stated paradoxically that if we know when ths exchange was going to come off, then it would never come off. Jt was stated that there was a great deal of surplus money in London, but he doubted that. The exchange position would alter definitely if the Government decided to raise a loan in London. It would then come back. The. exchange had not run a full year yet and when it was imposed there were statements that it might be imposed over two years. However, if produce prices rose at Home the exchange would soon disappear. Referring to the quota, Mr Cowles said it was first proposed for butter and then cheese was mentioned. The production of milk in England was a big thing and the prices were based on cheese prices, for the reason that surplus milk -after the supplies to the cities was made into cheese. Cheese had gone very low in price and this had affected the milk production.

Cheese imports into England had not varied 6 per cent, in the last ten years and consumption had not varied by a greater amount. If New Zealand and other countries went oil making more and more cheese, the question was, who was going to eat it? Factories had been discussing manufacture, but it was very difficult to get a general improvement in quality. In a full market if 10 per cent, of a product was inferior it would set the standard of prices for the other 90 per cent. It was an essential that the quality should be kept up in every possible way. . He referred to the cheese sent out to New Zealand recently- by his firm and the disparity ill the Home prices and between English and New Zealand. He was sure that if all the cheese was of the same quality as the Nireaha sample there would be no complaints from Home and more of it would be eaten. Grading in New Zealand did not count; the man who atethe cheese and came back for more was the final judge. The ideal cheese was our unpasteurised and unwaxed but to make this the milk had to, be perfect in quality. He considered factories in general could make 'a better cheese than in the past, but to do that tlie suppliers would hate to give the manager ev u!'- v assistance m the way of good Tills was a national thing, affecting all the factories in New Zealand. e did not want to arrive at a stage when we were shipmore cheese than the people cared to eat.

in reply to a question. Air v owles said that while he did not pose as a dairy expert, he "believed that the pasteuriser could be done without if good milk was supplied. One large factory had done so last season, but before doing so there liacl been a general clean-up to ensure a supply of good milk. A sn.mpie or this cheese had been pronounced m Wellington to be the best ever handled.

Mr E. B. Terry remarked that m his experience 50 per cent, of the trouble with milk was from not cooling irv