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Pahiatua Herald, Volume XL, Issue 12084, 30 June 1932, Page 3

Describing a motor trip through the North Island of New Zealand last summer,, in a Liverpool journal, Colonel Westmore tells how much his wife and himself enjoyed themselves. They travelled by easy stages, stopping here and there en route as the fancy prompted them. “It was on this memorable journey,” writes the Colonel, “that I made the acquaintance of New Zealand tobacco—about the best I ever smoked. It owes its splendid quality, it seems, to a special process it undergoes in the course of manufacture, and which extracts the poison—otherwise the nicotine—from it. Toasting (that is the process) not only rids it of nicotine but gives it its fine flavour and unequalled bouquet. I cannot smoke more than, a pipe or two of some tobaccos without getting a sore tongue. I found I could smoko the New Zealand as freely as I wanted to. There’s no “bite” in it.” Reference is here made to the four famous brands: Riverhead Gold. Navy Cut No. 3, Cavendish and Cut Plug No. 10.