FRENCH PERFUMES

Otago Daily Times, Issue 26543, 19 August 1947, Page 2

FRENCH PERFUMES

REAPPEARANCE IN SHOPS The exquisite perfumes, from the laboratories of French experts without which milady’s toilette is incomplete, are again available, and the supply is expected by importers to become more plentiful in the future. Recognised throughout the world as making the finest perfumes obtainable, the French parfumier aims at avoiding a sickly sweetness, while at the same time achieving a definitely distinctive scent. An adept at his work, the secrets of his trade are handed down through the generations, always, preserving the high standard of his product. The French perfumes which have already returned to the market are of a highly-concentrated nature, and for this reason, the user should be vgry sparing in their application Under any climatic conditions these perfumes do not vary and do not grow stale, remaining attractive for hours. Although the prices mav seem high, the amount of perfume used in each application is so small that a medium-sized bottle should last from three to five years. It is essential to use such perfumes only on the appropriate occasions. A beautiful perfume is like a beautiful frock—there are some occasions when it is quite out of place and the wearer should use her discretion as to the correct time and place for its use. Among the familiar brands which are reappearing are Chenyu. Tabu and Cloud ilk.