DOMINION PRODUCE

Otago Daily Times, Issue 23706, 13 January 1939, Page 9

DOMINION PRODUCE

MARKETING METHODS AT HOME EFFECTIVE ADVERTISING (Special to Daily Times) AUCKLAND, Jan. 12. A statement that New Zealand butter and meat were far more widely advertised in England than Australian produce was made by Mr Palmer Kent, former chief inspector of the Bank of Australasia at Sydney, who arrived today in Auckland by the Maetsuycker on the last stage of a world tour lasting 10 months. He is accompanied by his wife and two daughters. “New Zealand butter and lamb is placarded all over the country,” said Mr Kent, who travelled 5000 miles through England by motor car, “ There is no advertisement for Australian butter, and I can only assume that it is sold under a different label.”

In June of last year, Mr Kent said. New Zealand and Danish butter was selling at the same price of Is 2Ad, whereas there was usually a difference of IJd or 2d per pound. - Other things being equal. English people bought Danish butter, but they demanded New Zealand butter if it could be obtained more cheaply.

Mr Kent said he had had a long talk with an official in the meat trade in Liverpool, and he found that the general opinion seemed to be that stock was killed when too old in New Zealand, and it was not exactly to the taste of the English people. To offset this, however, the higher prices asked for English beef and mutton meant that people bought the New Zealand product. He had purchased a pound of English lamb chops from a shop and had been charged 2s. Mr Kent visited Germany, and as a result of conversation with people in Hamburg he considered they were greatly afraid of war. He stopped for a day at Berchlesgaden, where Herr Hitler, Mr Chamberlain, Signor Mussolini and other leaders held their fateful talks, but his main impression was that he was followed round the town by someone, presumably a member of the secret police.