BEAUTY TREATMENT

Otago Daily Times, Issue 23669, 29 November 1938, Page 16

BEAUTY TREATMENT

DEMONSTRATED IN NEW SALON Miss Esme Scott, now at the D.1.C., Dunedin, represents the oldest beauty salon in London—Cyclax. "It was founded 40 years ago by a woman called Frances Hemming," said Miss Scott in an interview yesterday. "Oh, yes, people were just as beauty-conscious then as they are today—only they were much more secretive about it. Madam would roll up in a carriage—very likely it would be a closed one—before the doors of the same building in South Moulton street, London, that h6uses Cyclax beauty aids to-day." This is Miss Scott's second visit to New Zealand in the seven years in which she has been travelling, her first visit being made last year, when she enjoyed ten days' deep sea fishing at Russell. "Everyone, everywhere, is beginning to realise more fully the value of a good skin," says Miss Scott. "American women, of course, would sooner go without their food than miss their weekly facial. In England women up to the fourth generation are coming to our London salonmothers bring their schoolgirl daughters when they reach their teens and put them on the right track regarding their complexions. It is an excellent plan, for we have all heard of the young girl" whose skin is going through a bad stage," and this treatment lessens the possibility,of these young girls be coming, quite often harmfully selfconscious.

Miss Scott says that many doctors abroad consider that beauty treatment plays an important part in the cure of nervous ailments, and they accordingly send their patients to the salons. Perhaps Cyclax is the only beauty treatment which includes good, honest soap and water in its routine, which is a simple one, embodying the rules of sound common sense: Deep skin cleansing" is the basic rule, for you cannot begin to do anything, says Miss Scott, without first drawing all acid and impurities out of the skin, Here is the routine: Brush the special cleansing lotion over the face and neck (this is to be done weekly only), and next morning wipe away with skin food the impurities that have been brought to the surface. Then wash thoroughly with soap and water following this with a cold rinse. Next comes the liquid foundation—procurable in shades to match the skin—which is applied over the rouge instead of under. Powder and make-up should be used sparingly in order to give the fashionable natural look to the skin. All these beauty aids are most attractively put in jars and bottles combining two shades of mauve, and Miss Scott ably demonstrated with their contents in the restful new treatment salon on the first floor of the D.I.C

In making a fresh fruit salad to set aside for the evening meal remember to sprinkle a few drops of lemon juice on the bananas and apples. It prevents them from turning brown.