Page 2 Advertisements Column 1

Otago Daily Times, Issue 20311, 20 January 1928, Page 2

“11-529 —Is that the DXC. Please put me on to the Millinery Department. I want to speak t° Miss Barrett. Yes I Is that Miss Barrett ? Mrs Blank speaking. I am so busy preparing for my trip—yes, going away next week, and would like to make an appointment with you before I go, concerning my new season’s hats. I want something for sporting occasions. What did you say ? Coloured Ribbed Silk from 15/11, 21/-. That sounds all right. And one of the new Applique Velours for a really out-of-the-ordinary hat. How much did you say—from 49/6. And for travelling ? A new Tiara-shaped Felt with no back brim. So comfortable. At any rate, I will see you in the morning—lo o’clock, wasn’t it ? Thank you * * * * " D.I.C. iJAUI DUNEDIN. o-O

KEEP COOL ANDREWS helps to keep the body cool and the brain clear. The cooling, bracing draught of ANDREWS is a real gloom-dispeller—a refreshing drink that helps to keep you fit and well, no matter what the temperature. An occasional glass of ANDREWS—is the remedy for the little ills of life. And rews Liver Sail; Packed in bottles and specially prepared to suit Climatic changes Saimond & Spraggon, Ltd., Sole N.Z. Agents, Wellington, and at Auckland and Christchurch.

f Si A_y evea/in Greater loveliness lies imderncam your skin, loveliness that can be awakened. Send Bd.i n stamps to the agents (address below) and receive the Oatine Beauty Box, containing trial size Oatine picparations and the Oatine Beauty Boo!:. 'LI New Zealand Agents : TAIT, CARLISLE, SIMPSON LTD., Bedford Row - - Christchurch. S nTAGO DAILY TIMES AND WITU NESS JOB PRINTING DEPARTMENT. —Job Printing of every description done with despatch, and at lowest current rates.

Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper, “ The Monitor,” of Boston, says: “ WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, it should be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is going on in the l*sy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. " While he is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers to him." This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “Pulling”—Most Prompt—Most Profitable.