Page 6 Advertisements Column 1

Otago Daily Times, Issue 19013, 8 November 1923, Page 6

A 48-hour hunt by the whole police forco loft still uncaught the man who murdered two policemen in New York. The murderer’s woman companion and the chauffeur who drove them away are still missing.

14 OF THE 26 REASONS W HY EVERY RETAILER SHOULD STOCK THOMSON’S CORDIALS. 1. Every retailer is charged exactly the same price. No discounts, concessions, or allowances are given to anyone under any consideration, 2. Should a retailer handle T homson’s, the public will judge the quality of his other by the standard of purity and quality established by Thomson’s. 3. In most cases, your next-d oor retailer stocks Thomson’s Cordials. By not following, you may drive away particular customers to your competitor, when, in ma ny instances, they would become permanent customers for other g oods. 4. Retailers need not fear any prosecution under “ The Pure Foods Act,” which reads:— “After the commencement of these regulations, it shall not be lawful for any retailer to sell any package containing any food or drink unless there is plainly and durably marked on the label the adulterations which it contains.” “No label which describes any article of food or chunk shall include the word ‘pure,’ or any word of the same significance'. unless the article is of prescribed composition, strength, purity, and quality, and unless it is free from added foreign substances.” (Always read your labels.) 5. The purity and brilliancv of Thomson’s, the polish on the bottle, the general get-up, and standardisation of the package and labels add greatly to the appearance of the retailer’s premises. 6. Being a particularly popular seller, -which requires no pushing. there is no dead stock on the shelves of the retailer at the end of the season. Thomson’s, therefore, are the most profitable Cordials to handle. 7. By supporting local industry, the retailer keeps his money circulating in the city, and adds to the general prosperity of the district. 8. To protect retailers, Thomson’s charge private customers the full retail price, and will not sell under four dozen of carbonated waters. They therefore do not attempt to under-sell retailers who handle their goods. 9. Thomson’s Lime Juice, Raspberry Vinegar, Ginger Cordial, Lemon Squash, Lemon Syrnp, are obtainable by the retailer in assorted lots in any quantity, large or small, but there are no discounts, concessions, or allowances. This places all retailers upon the same basis. 10. The purity and quality of Thomson’s are in keeping with the standard set by other high-class goods stocked by retailers. 11. Thomson’s Cordials are never returned to the retailer on account of bad condition, adulte ration, or dissatisfaction, as if often the case with cheap, artificial brands. 12. Retailers should protect their customers by advising them which is the more economical C ordial to purchase. Leaving the high standard of purity, quality, and food value of Thomson’s out of the Question, one bottle of Thomson’s at 3s goes three times as far as a bottle of inferior cordial at Is fid. 15. A thoroughly satisfied customer is the retailer’s biggest asset, and best advertisement. 14. Thomson’s Cordials are the recognised standard throughout the Southern Hemisphere, and many retailers are making them a specialty this season. THE OTHER 12 REASONS WILL BE GIVEN IN OUR NEXT ISSUE. rpHE PERPETUAL TRUSTEES COMPANY. DIRECTORS: SIR GEORGE FENWICK (Chairman). WILLIAM E. REYNOLDS, JOHN MILL, EDGAR C. lIAZLETT, JAMES BEGG ROBERT J. GILMOUR (Invercargill); EDWARD G. KERR (Timaru). THE COMPANY ACTS AS EXECUTOR. TRUSTEE, ADMINISTRATOR. RECEIVER, ATTORNEY, AND AGENT. - PERMANENCY, EXPERIENCE, It Offers its Clients— SECURITY, ECONOMY. Office) X VOGEL STREET, DUNEDIN JAS. A. PARK, General Manager. s AVE TIME BY AND DRUDGERY USING HOTPOINT ELECTRIC IRON. THE NATIONAL ELECTRICAL AND ENGINEERING CO. (LTD.), Telephones 2108, 3050. tfTJART STREET, DUNEDIN. Telephones 2108, 2050.