SENSE ILLUSION

Otago Daily Times, Issue 18677, 5 October 1922, Page 4

SENSE ILLUSION

LESSONS FOR BUSINESS MEN. In a lecture on “Sense Illusions,” given bv Professor T. A. Hunter, of Victoria College, to the Wellington Y.M.C.A., the professor said ho was no salesman, but be was a purchaser, and could perhaps view matters better than those who were in business. Lite to-day was a complex problem, and the only difference between “popular” and “scientific” thinkers was just the difference between those who took the superficial view and those who dug under the surface. It was the easiest thing in (he world to be deceived, and one should not accept things at their face value. “Camouflage’' may have been a warcoined word, but the principle was centuries old. Various glides were shown illustrating ocular illusions, such as a staircase converting .itself into an overhanging cornice, six blocks becoming seven by focussing one sight on a different point and spirales.” which were but a series of complete circles The deduction was flint it was just as easy for people to be deluded mentally, and mental illusions, it was remarked, resulted in causing much of the evil found in the world to-day.” Illusions of habit were also dealt with, the lecturer stating that it was easy for one to get into a rut and lose one’s mind to new ideas. Tho wish was ofttimes father to the thought, and, as with the visual sense, people were liable to have their thought distorted without even knowing that a distortion had taken place. The study of these problems and the application of the rteht principles to salesmanship must lead to”high ideals. Advantage must ever accrue by a "previous discrimination as to what was worth buying and what was worth selling. He did not believe in the popular cry of morn and ever more production. What were wo to produce? Certain lines were of more value socially than others, and tho first problem was to find out the mosf valuable and concentrate on those.