PRACTICAL ADVERTISING

Otago Daily Times, Issue 18625, 5 August 1922, Page 8

PRACTICAL ADVERTISING

“People like preaching, but not conversion—that must come from within,” so Dr Frink Crane, the “American Carlyle,” told an English interviewer. In “Practical Advertising,” 1922 (Mather and Crowther, Ltd., London, 5s net), the facts of modem publicity methods based. upon experience are preached—or rather demonstrated—by illustration and example. A large section of the 400 odd pages is devoted to a classified ' directory, giving particulars of the newspapers and periodicals nublished within the British Empire, together with short, informative surveys of the countries, districts, and towns served. There are authoritative articles on Trade Revival, the General Trade Outlook, Colonial Markets, etc. ; and an illustrated feature showing the working of a modem agency. “Practical Advertising” is a splendid book of reference, which should be on the desks of all progressive business men. The book has been so planned that the reader can refer quickly and without difficulty to the information he may desire. Concise, handy, and thoroughly practical, it is free from the complexity and confusing over-elabora-tion,. which sometimes mar this class of publication. It can be obtained post free for 5s -from Mather and Crowther, Ltd., New Bridge street, London, E.C.4.