AND DON’T USE BY-WORDS

New Zealand Times, Volume LII, Issue 12181, 4 July 1925, Page 19

AND DON’T USE BY-WORDS

I npromulgating your esoteric cogitations, or articulating your superficial sentimentalities, and amicable, philosophical or psychological observations, beware of platitudinous ponderosity. Lea your conversational communications possess a clarified conciseness, a compacted comprehensibleness, eoalescent consistency, and a concatenated cogency. • Eschew all conglomerations of flatulent garrulity, Jejune babblement and asinine affectations. Let your extemporaneous descantings and unpremeditated expatiations have intelligibility and voracious vivacity, without rhodomontadc or thrasomieal bombast. Sedulously avoil all pollysyllabic profundity, pom* pous prolixity, psittaocous vacuity, vcntriloquinl verbosity, and \aniloquent vapidity. Shun double entendres, prurient jocosity, and pestiferous profanity, obscurant or apparent. In other words, talk plainly, briefly, naturally, sensible, truthfully, purely. Keep from slang, don’t put on airs; say what you mean; mean what you say, and above all don’t use big words.