THE EXHIBITION
; INSUFFICIENTLY ADVERTISED. DIRECTORS CRITICISED. A cstiulian and N.Z. Cable Association LONDON, March 18. The “Daily Express,” supporting the contention tnat the Empire Exhibition t 3 insufficiently advertised abroad, quotes statements by the Cuuaid and White Star Lines that they do not expect, the Exhibition to make an appreciable difference in Atlantic traffic. Sir James Stevenson, chairman of the Exhibition Board, states that the board has never lost sight of the fart that the Exhibition must be advertis-ady-but it must cut its coat according to its cloth. The main present business was to open the Exhibition and set the turnstiles clicking. If ho intended - to emeu a shop, he would not advertise till he was ready to meet customers. The “Daily Express” says that this ia had business. Money should _ first tge expended on publicity to bring in money at the turnstiles. Messrs Thomas Cook and Son admitted that the Exhibition was not being advertised extensively abroad. For a year prior to the San Francisco Exhibition in 1915, they were overwhelmed with posters. Messrs Cook are issuing "Wembley posters on the Continent.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/NZTIM19240320.2.85
Bibliographic details
New Zealand Times, Volume LI, Issue 11783, 20 March 1924, Page 8
Word Count
183THE EXHIBITION New Zealand Times, Volume LI, Issue 11783, 20 March 1924, Page 8
Using This Item
Stuff Ltd is the copyright owner for the New Zealand Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in