TO AMMUNITION DEALERS.

New Zealand Times, Volume XXXIII, Issue 7980, 11 December 1911, Page 6

TO AMMUNITION DEALERS.

A TRADE CIRCULAR. There is no special merit in importation. Have yon not noticed that in this country there is a growing feeling in favour of goods of New Zealand, manufacture? The stupid prejudice in favour of imported goods is surely dying Consider, the disadvantages of importing ammunition. You waste a lot' of valuable time. You have to order far ahead on an estimate of average sales, taking all risks. In the majority of oases, you have to pay cash on delivery. Apart from the risks, you have to put in heavy stocks. This means dead money. As the times go, can you afford to have dead money ? Think it out. NoWr turn to the other proposal. See how well it yfi\i pay you to. buy from the Colonial Ammunition Company and sell cartridges made in New Zealand. You can get your stock as you need it, on terms of the -most reasonable character, and—you have no dead money I You benefit by the, liberal and enterprising. advertising of “C.A.C." Cartridges, which .is being steadily maintained all over the country. You profit by what is, after ail, the best advertisement a cartridge can have: the willing and enthusiastic testimony of crack shots and sportsmen generally. Do you know that at the * great Trentham Kifle Meetings only "C.A.C.” Ammunition is used. Not only this, but that the men competing at that meeting in 1909 put up records for the world? Do you know that, although nearly 150,000 rounds wore then fired, there was not a eingle complaint of a defective cart--ridge—not a bad one in the lot ? Do you know of any English or American ammunition manufacturer that ever put up such a record as that in New Zealand—or any vher© else? Do you know that Mr Duncan Fraser. Mr B. Burgess, and many other crack shots who use "C.A.C.” Cartridges for pigeon-shooting and general work, swear by them, and will use no other? If you think of these things fairly, you will see that you have nothing to gain by importing your ammunition. You have, on the other hand, everything to gain by supporting a thoroughly well-established and progressive New Zealand industry. The cartridges made by the Colonial Ammunition Company are always good and fresh. If you have any suggestion to make, or if there is any innovation you would like to see adopted, the Company is virtually at .your own doors, and will gladly hear you. It.is always responsive, and it is never content to stand still. The Company's keenest critics on quality are its • own responsible officers. They look for progress all the time. Trading with this Company, you suffer none of the vexatious delays that are inevitable in connection ordinary indents. You get the goods just as you need them, ©very cartridge thoroughly tested, at the works and guaranteed. If this talk interests you, writ© to the Colonial' Ammunition Company, Ltd., Auckland, now. They will bo glad to hear from you, and will spare no pains to furnish "just the information you require. It will pay you to deal with your own folk, and what pays you pays them. Tour satisfaction is their security. The Colonial Ammunition Company make such wonderful progress chiefly because they make it n rule never to lose a customer. The demand for "C.A.C/' Cartridges •is ever increasing. East season's output exceeded all anticipations. Next season's will be bigger still. Why should you—an ammunition dealer —not have your share of the extensive sales that are to be made? If you do not stock "C.A.C." Ammunition the public will go to some other man who docs. Sportsmen who have once ■used these fresh, sound, and quick cartridges will certainly not take kindly to ftny other make. .19