SALES BY PUBLICITY
FAMOUS FIRM'S EXPERIENCE The methods of the most successful department stores abroad, are of considerable interest to traders in New Zealand. In this connection, Mr. John McKinley, of Marshall Field and Company, says:— "Conceding that a merchant mast sell good merchandise correctly styled, fairly priced and courteously presented, he will, in our opinion, find newspaper advertising the most trencharft of all helps in currectly and profitably disposing of tii« merchandise. "Advertising brings the customer and the merchandise together. I'or this purpose newspaper advertising has moved the most effective publicity for the retail stores of Marshall Field and Company. As a result, we are consistently the la:g--est purchaser of newspaper white space in the west;"
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Bibliographic details
New Zealand Herald, Volume LXX, Issue 21414, 11 February 1933, Page 9
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117SALES BY PUBLICITY New Zealand Herald, Volume LXX, Issue 21414, 11 February 1933, Page 9
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