BUSINESS EFFICIENCY.
HONESTY AND INTEGRITY.
" One of the least valuable things in
life is 'what the 'go-getter' calls efficiency," said Mr. Julius Hogben in an addrsss at the Y.M.C.A. last evening. "An efficiency that has as its object the selling cf goods people do not want to those who cannot afford them, is not service," he added. The fc.'st clause in the report of a commission set up in England in 1929 to inquire in<;o matters of salesmanship asked for gooc. character in the salesman, and the last required the confidence of his employers. So the first and last requisites in business efficiency were honesty and integrity, Mr. Hogben said. More and more method was the cry of to-day and yet the greatest things of life were not moulded or limited by method. True efficiency was achieved by those who would care to depart from the standard and give a chance to their own genius to develop. The two essentials for efficiency stressed by Mr. Hogben were for an employee to lovei his job, and to tniat his calling, no matter what it was, as a. profession. Onco a man was convinced his job was worth doing fce would find it easy to convince others of the same thing.
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Bibliographic details
New Zealand Herald, Volume LXIX, Issue 21223, 1 July 1932, Page 14
Word Count
209BUSINESS EFFICIENCY. New Zealand Herald, Volume LXIX, Issue 21223, 1 July 1932, Page 14
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