CONTINUITY OF ITEMS.

New Zealand Herald, Volume LXV, Issue 20116, 29 November 1928, Page 5

CONTINUITY OF ITEMS.

APPRECIATION OF 3LO. Stations everywhere arc no>v taking great care to maintain a continuity of entertainment, equally during sessions and during the day. Whatever may be the natural difficulties arising in the studio there is a public demand that pauses between items should be as short as possible. The Wireless Weekly gives a very favourable word for the principal Melbourne station, 3LO, saying:— "If there is one thing more than another that 3LO is praised for, it is that it takes particular care to avoid the occurrence of delays between items or announcements in the programmes. There recently appeared in an English journal some very pertinent statements showing that pauses between items at a leading English station during two hours of broadcasting aggregated 17£ minutes, or an average of about 50 seconds between items. This compares very unfavourably with the programmes at 3LO, upon which a careful and independent check was recently made, unknown to the management, and showed that tho pauses between items and announcements of 0:10 week's programmes averaged only about four seconds. This is remarkable when it is considered that the usual emergences had to bo coped with, such as artists failing to appear and extra item's having to be provided at a moment's notice, and also unavoidable delays in changing large groups of porformers before the 'microphones."