Page 15 Advertisements Column 3

New Zealand Herald, Volume LXV, Issue 20071, 8 October 1928, Page 15

"BACK ON THE JOB" "The first six months* operation of our 1928 progressive programme showed results of oovenr n ' Durant cars produced and sold—a gain for all Durant plants of more than 49% over the same period or 1927."

m i '• 1 US vers 9 W. C. Burant, one of the World'B outstanding automotive heads.

THE Durant Silver Anniversary Models with which this amazing success has been achieved represent the concentration of W. C. Durant's 25 years' experience in the automotive industry. These models are divided into three classes, the 44 55» the " 65 " and the " 75." The " 55," successor to the well-known Rugby Six, has four Bendix S-shoe, internal expanding, self-energizing brakes on each, wheel for positive safety control. inches added length and two inches added width, with a wheelbase of 107 inches and a normal speed range of 60 and more miles per hour. This serieß consists of four models——Touring Car, Coupe, ' Two-door Sedan, Four-door Brougham. Outstanding features are: Stream-line body; extra wide doors; silent timingchain; fullcrown fenders. The " 65 " is a heavier, even more roomy and faster model with a 110-inch wheelbase and a normal speed range of 65 and more miles per hour.