Page 8 Advertisements Column 1

New Zealand Herald, Volume LXII, Issue 19124, 16 September 1925, Page 8

HAIR REQUIRES SPECIAL CLEANSING—NOT SOAP. Novradays -we seldom hear of any refined Australian woman who would even dream of using ordinary soap for shampooing her hair. The knowledge has become almost universal that the hair requires an entirely different cleansing agent, just as the teeth and mouth require special cleansing preparations. Most soaps and ready-mixed shampoos contain too much harsh alkali, which dries the scalp and makes the hair brittle and lifeless. They also coat the hair strands with sticky matter that quickly collects dirt, requiring another wash sooner than is wise. For regular use there is nothing to equal just plain colinated cocoanut oil (a pure and quite greased ess liquid) which is far better than the most costly, heavily-perfumed (but alkali laden) spap you could use. A couple of teaspoonfuls cleanses the hair from roots to tips—completely. You merely wet the hair with water and rub it through. A copious amount of rich, heavy, creamy lather collects every sign of dust, dirt, dandruff or excess oil ; and it rinses out very easily. The hair dries rapidly and uniformly, leaving the scalp soft and cool, and the hair fine and silky, brilliant, glossy and fluffy. You should have no difficulty in getting colinated cocoanut oil from any chemist—but be sure it's "colinated." This is not at all expensive and will last a long time. You will like it, especially because it leaves the hair as easy to dress as though it hadn't been washed at all. (IMPORTANT. —Bo nob confuse' Colinated Co )anut Oil with, cheap and sticky emulsified cocoanut oils, or raw cocoanut oils, concentrated or saponified. There is only one genuine Colinated Cocoanut Oil, non-greasy, and is compounded only by the International Laboratories. Look for the maker's name on every bottle to secure satisfaction. ) Most reasonable price chemists sell large 4oz. bottles of Colinated Cocoanut Oil tor only 2s &L—Advt.