THE CROTHALL WAY COMPANY

New Zealand Herald, Volume LVIII, Issue 17966, 16 December 1921, Page 10

THE CROTHALL WAY COMPANY

ITS OPERATIONS NOW COVER THE ENTIRE DOMINION! Attention has been drawn in these columns on more than ono occasion to the remarkable progress achieved by the Crothall Way Company, whose headquarters are situate at 137, Symonds Street, Auckland. That progress, it is interesting to note, continues. From a very humble enterprise this concern has now developed into a very considerable I New Zealand industry, involving the expenditure of a substantial amount of capital, and giving constant employment to a number of skilled workers. The founder of this flourishing business, Mr. E. E. Crothall, may truly bo described as a specialist in the art of renovating wearing apparel and restoring it to usefulness. In this way he has saved the people of New Zealand many thousands of pounds, and may therefore be said to well merit the very liberal patronage accorded to him. Mr. Crothall, bo it noted, is not merely an adept at transforming old clothing into what, for all practical purposes, may he conisidered new clothing, but is also a practical tailcl and thus has the advantage of all of his competitors in his especial line of business. For years he -was a member of the staff of the famous London firm of Scott and Company, Albermarle Street, tailors by appointment to Royalty. Tlius he can not only restore well-worn suits, costumes, coats, etc., to something like their original attractiveness, but he can also, if need be (assisted by his utafl), completely remodel these garments so that they illustrate the very newest fashions. Another of his activities is the making of the famous Crothall suite to measure, orders for which he is constantly executing for both town and country customers. Those suits are exceptionally well made, with quite a distinctive cut and style. A new departure in connection with this business was the opening in the populous suburb of Parnell of ( a branch where every description of clothing is renovated daily in the most artistio manner. The Crothall Way Company also now specialises in the renovation and roblocking of felt hats and panamas, having only recently installed a complete plant for the carrying on of the work. The company is now making a feature, too, of the thorough cleaning of carpets, rugs, curtains, mats, and -so forth. And, as evidencing the spirit of enterprise that is shaping the destinies of this concern It may be mentioned that it has established at the end of every important oection of our tramway system a Crothall Way Agency. Well don*, Mr. Crothall!

THE MODERN.

BLOUSE AND SKIRT SPECIALISTS. The Modern, at the foot of Wellesley Street West, one door from Queen Street, i« _ a firm which specialises in blouses, skirts and jumpers. There is a good assortment in the* latter charming articles of attire, including a liberty satin foulard, in jade and navy shades, handsome crochetted and knitted jumpers in all colours, crepe do chine and embroidered georgettes, and others too numerous to mention. For those who still prefer the more orthodox style of pull-in blouse, there is a wide variety in the always popular shirt style, both in silk and crepe de chine. In summer Bkirts, the Modern has an excellent range of various styles in all materials. One of uie most stylish and useful of these is a line of cream flannel with black hair-stripe, the kind'of skirt that is always smart and useful, that can be worn equally well with a trim shirtwaist, or a more elaborate embroidered blouse. There are also heavier skirts in garbi and serge, at very low prices. The accordeon-pleated models are among the prettiest shown, this style being used, for practically every kind of material from crepe do chine to serge. The Modern specialises in accordeonpleating, and the models with overblouse attached are very attractive. In addition to skirts and blouses, several pretty evenir.g frocks of the Modern's summer stock, some of embroidered net, some of georgette and crepe de chine. These are well, made, nicely finished, and very low in price. • Another important feature of' the Modern establishment is the manufacture of buttons, which are made in any material to suit ladies' frocks. The'latest and most up-to-date machinery has been installed for button-making, also for ac-cordeon-pleating, and these two branches of work are carried out with promptness and efficiency. Particular attention is paid to country orders, so that ladies livmg some distance from town who cannot attend to the important matter of personal direction of their needs can rest assured that by sending their orders to the Modern they will secure the best service and satisfactory results. This branch of buttonmaking and accordeon-pleating has always been an important, feature of the business, and with the introduction of an up4o«late machinery plant, the firm is able to cope with the huge number of orders that reach them evory day from all parts of the city •and province. Buttons are covered in every kind of material, to suit either light or heavy, frocks, while the fashionable stylo of accordeon-pleating can be faithfully followed by entrusting the Modern vita yoai orders.