PUBLICITY CAMPAIGN.

New Zealand Herald, Volume LIV, Issue 16580, 2 July 1917, Page 4

PUBLICITY CAMPAIGN.

MR. MASSEY'S DECISION.

THE MEAT ACCUMULATIONS,

(by liXEciurn.— CORRESPONDENT.]

WELLINGTON. Saturday. One of the lessons learned by the Primo Minister, Mr. Massey, as a result of his visit to England, is that New Zealand requires more publicity in the United Kingdom. The other Dominions had publicity bureaux, on which they expended considerable sums of money. Although he would not advocate the expenditure, of such large sums, as far as New Zealand was concerned, he thought that wo should do something in proportion to our trade and operations.

Mr. • Massey stated that to-day ho had cabled to tho Imperial authorities and British press particulars of the quantity of meat in .store in New Zealand, and tho quantity expected to be in store before next season begins, in order that the fullest publicity might be given to the (acta. There are three and a-quarter million carcases in store now, and in two or three weeks tho total will be approximately four millions. This action was taken to impress on tho Imperial authorities the urgent necessity for providing increased tonnage to relievo congestion.

This was merely a start of the publicity campaign hi England. In regard to the meat position in New Zealand, it was intended to cable every week to tho authorities and tho press such particulars as were available.