C. E. HISTED.

New Zealand Herald, Volume XLVIII, Issue 14868, 20 December 1911, Page 5

C. E. HISTED.

PONSONBY DRAPERY HOUSE. Country visitors to town during the holiday season as well as residents will do well to visit the well-known and popular Ponsonby draper, Mr. C. ;, E. .Histed. In his up-to-date shop there is a' splendid slock of seasonable goods for ladies' and children's wear, which are being offered at greatly, reduced. prices in order to , reduce the stock. ■ '.'■'■' : " V '':. ■■'■'■ " ■ The goods have been secured under advantageous circumstances ill the best Home and Continental markets, and represent quite the highest standard* obtainable. They have been procured only through reliable agents, who possess the necessary knowledge as to the' requirements of the New Zealand public, and reflect credit on the firm in whoso windows and 'shelves they are now | displayed. Wo notice particularly that there is a beautiful window display of real handmade point lace d'oyleys, tray and tea cloths, sideboard cloths, supper ■ cloths. These goods are so easily posted, and are exquisite in design,' and the prices so moderate that they are sure to be in' demand for Christmas presents. There 'are handmade d'oyleys ticketed 3d and 4£d, tray cloths 7id,' 9sd, Is 4d, tea cloths 2s 6d, 2s lid, lid, 4s lid, 6s lid, 9s lid, sideboard cloths .Is lljd, 2s lid, lid, lid, 5s lid. Mr. Histed assures us. that these goods are i worth a great deal more ; than they > are marked. They arrived somewhat lato, hence his determination to clear them at finely-cut prices. Mr Histed is also giving a prominent place to the ladies' handkerchief section— dozen beautifully assorted selling at Id, 2d, 3d, 4£d, 6d, 7Jd, 9d, and Is each. He anticipates a very busy time during the holidays at his well-known premises Ponsonby Road, near the Three Lamps.;.- /,.«». '.v '"' _; I