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Nelson Evening Mail, Volume LXIII, 11 May 1929, Page 2

Exclusive New Zealand rights have been secured for a new photographic device which is said to be meeting with immense popularity in Australia and elsewhere. It consists of an automatic machine which takes six excellent photographs, delivering them printed, finished and “fixed” in 20 seconds. The attractive features of the machine are its speed of operation, the quality of its product, and its cheapness. The sitter pays a small sum and enters a cabinet. After seating himself, he carries out a simple instruction and poses in six different head positions. There is a steady whirring and a girl attendant instructs him in the simple art oE posing, saying: “Look up.” “Look down,” “Smile,” and so on. The ordeal is over. The sitter steps out and another takes bis place. Twenty seconds later lie receives a strip of six excellent photographic prints, each about the size of a cigarette card. A parent company capitalised the device in Australia for £IOO.000, and only recently the Victorian rights were sold for £20,000. It is claimed that a number of these devices in a large Sydney store recently dealt with 27,316 sitters in 30 clays. The New Zealand holders of the patent rights hope to have two machines operating in Auckland by the end of this month.