Page 3 Advertisements Column 1

Northern Advocate, 4 May 1933, Page 3

SMOKE 555“ THEY’RE GOOD FOR YOU

I I B I I i'f i bbiiiiiiiibiiiihii prices! DOWN! i E We Again Lead the Way! \ . _• ■ • i By Selling for Cash, We have \ Reduced the Cost to Motorists J ..of.. ■; Oils, Tyres and Batteries ! i ■ H • B WHANGARB ENGINEERING CO., LTD. I Walton Street * 88888888 B fl B B B fl B B B

a Organise md Advertise ! Organise and Advertise!—these should be the watchwords of the difficult juncture at which we have arrived. Organisation must be insistently improved—in respect of methods of production, or service to the customer, of distribution and of salesmanship. Under the heading of salesmanship, moreover, we must include that most potent modern instrument of sales-pushing—-advertising. That was a wise saying made the other day by a prominent business man: “I am convinced that the future of British trade abroad depends on efficient advertising." And a similar pregnant hint was lately given to British exporters by a leader of the motor industry, Sir Herbert Austin, who said: “We do not take the advantage we might of the opportunities we have for advertising ourselves, and as a result the industries of the country are losing a great deal of what they might gain if they would advertise thejr wares in a more definite manner." THE NORTHERN ADVOCATE—that covers the North—offers special facilities for introducing you to that great northern territory of New Zealand which produces £2,000,000 worth of dairy procjuce per annum alone. The amount of business to be done in this rich district is obvious, as also is the fact that the “Northern Advocate," which covers this district, is the Best Medium for bringing you into touch with its prospective buyersSpeak to the people of North Auckland through the NORTHERN ADVOCATE. Phone No. 2399. WHANGAREI P.O. Box 210