Page 7 Advertisements Column 1

Northern Advocate, 7 May 1930, Page 7

make your reading more pleasant and your lighting more economical emse The Soft WHITE Light VACUUM OIL COMPANY PROPRIETARY LTD.

ROADS ■ip*r s fi —can stand up to the terrific pounding and enormous speed of modern traffic. Under the heaviest loads and with the widest variation of temperature and weather conditions, the concrete road remains even-surfaced year in and year out. Maintenance costs are negligible. The element of safety is raised owing'to the skid-proof nature of concrete. WILSONS N.Z. PORTLAND CEMENT LIMITED Manufacturers of: “WILSONITE” Rapid-Hardening Portland Cement STAR Brand Portland Cement and STAR Brand Hydraulic Lime u m n muiimiiii uu uiiuiu imumi im n un iiiiiuiiniu>i( inuimmimriimiiuim uiiiimiimmiitiiiuiirm«imiMimimiiimiiiim iimunni iiiimimi sum # miimmm

The Looking Glass ART, ’tis said, holds a mirror up to nature. Similarly, advertising holds a mirror up to industry. Every time you read the advertisements you get a glimpse of the world of merchandise, as a whole—on display for your information. ‘ Can you afford to ignore this daily exhibition of goods and services? Not very well I Business changes rapidly. New and better products outmode old ones. Nearly every day some scientific improvement, some “better way” or new convenience is announced in the advertising columns of your paper. You shouldn’t miss these things—they are milestones in the forward march of civilisation. Adding comfort and smartness to the home —contributing zest and flavour to the science of joyful living. Cultivate the habit of reading advertisements. Read them every day. Gather the information that helps you compare and choose wisely when you buy. Be up to date! Advertisements form the mirror that reflects the progress of industry.