Price Reduction News Quickly Passed On

Manawatu Times, Volume LIV, Issue 6624, 10 August 1931, Page 8

Price Reduction News Quickly Passed On

Mr. B. A. Rowe, president of a large American organisation, the W. T. Grant Company, has faith in advertising based on experience. He says:— “There seems to be but little question that properly placed, well designed advertising, with a real message and based on facte, helps our business. ‘‘Last year we spent 460,000 dollars for advertising, and our estimated expenses this year are 530,000 dollars This increase is approximately the same as our increase in sales from new stores. “Wo believe that our advertising has enabled us to pass on to our customers quickly the past year’s vital news, as news, concerning price reductions. It enabled us to gain a few days’ of weeks’ advantage over our non-adver-tising competitors who promptly took their mark-downs due to dropping commodity prices, and it gave us a considerable advantage over those competitors who did not take mark-downs promptly. We told our customers quickly through the newspapers. They told theirs more slowly through their windows and counter displays.”