Page 11 Advertisements Column 4

Manawatu Standard, Volume LX, Issue 210, 3 August 1940, Page 11

Where there’s a will “Calamity enough,” says Jennifer, “To be at war, without desertion on the Home Front! Keep calm, keep cool, keep beautiful ...” stiffen up the old morale!” So says Jennifer, taking extra pains herself to be extra beauteous now. I Ob, not literally . . . like gran’ma whose waist the colonel’s hand could span. This modern madam gains military objectives without torture! “Beauty-and-health or nothing,” cries Jennifer, knowing, the minx, that Berlei — knowing our anatomies — whittles waists without a twinge. All done by kindness! ... by gentle persuasion . ' of plastic fabric and artful, artful cut! Glide into a Berlei yourself—and see if you don’t think the war’s half won already. That’s what we mean by morale! ★ THE NEW WAY TO BUY YOUR BERLEI Now you can buy your Berlei just as you do your frocks, gloves, shoes.. .by number. Such a shopping help. Ask your corsetiere the number of your figure fitting. Ask for your Berlcis by that number always, and out will come in a twinkling a selection of foundations you know will fit you exactly.