“TELL THE WORLD.”

Matamata Record, Volume XIII, Issue 1110, 31 March 1930, Page 4

“TELL THE WORLD.”

CHAMBER’S ENDEAVOUR. Advertising the District. The question of publishing a booklet to advertise the district was again before the Matamata Chamber of Commerce on Wednesday, when letters on the subject were received from the Matamata County Council, The Te Poi Dairy Company and the Matamata Town Board. Two of the letters asked for further information.. Mr. Griffiths stated that after listening to the discussion at the meetings of various local bodies, he felt that perhaps the matter had been rushed somewhat, and that a deputation should have been sent to each meeting, so that the many questions which arose could have been answered. , Mr. B. C. Taylor (chairman) agreed, and stated that the proposition did not seem to be understood in some quarters. He thought that more information should be gathered and the matter put before the annual meeting. - Mr. Stevens also urged that the proposition was a good one, and should not be dropped. Outlining the methods adopted by the Pukekohe Chamber, Mr. Heerdegen stated that they found they were writing letters to others asking them to do something and were not doing anything themselves. Thus the_ Chamber took up the idea of the booklet. There were sixty present at the meeting and £6O was promised in the room. After that they sent a deputation to various .local bodies and the Borough Council gave £33 and the County Council later on gave £2O. Football clubs also joined in, and a canvass was made. Something like* £l4O was collected alto--1 gether. Two thousand booklets were i sent Home, and the Chamber also advertised that the booklet was oru offer free. Though the advertising was confined to local periodicals applications came from Canada and South .Africa. A very important point was that of the money raised all was spent in the district, with the exception of that for blocks, so that none of it was lost. There 'was no doubt the booklet was worth while. Thf Chamber having definitely proved benefits received. The chairman stated perhaps they started at the wrong end, and that they should have had a subscription amongst members. The matter could be rediscussed at the annual meeting when he had no doubt it would be 1 gone on with. On the motion of Messrs. Stevens and Taylor, the question was left over till the afinual meeting. Mr. G. G. Bell thought the motion by itself might be too drastic. He thought a sub-committee could collect information and data in the meanwhile, otherwise they would be in the same position as they were now at the annual meeting. This suggestion was agreed to, and Messrs. Heerdegen and Griffiths were appointed a committee to submit a scheme before the annual meeting. Mr. Bell closed the discussion by remarking that though it might be advantageous to advertise outside the Dominion, there was no doubt that much advertising was necessary within the Dominion. He knew of people in the South Island who still believed that Matamata was part of the pumice area. The Record had published some figures in regard to local factories which were amazing and information of that kind should be included in the booklet. The chairman agreed, and stated that he had met a man who would not believe that a cow-to-the-acre had been milked in the district.