SELLING IN NEW ZEALAND

King Country Chronicle, Volume XXVII, Issue 4458, 17 October 1933, Page 6

SELLING IN NEW ZEALAND

TOURIST WEALTH WAITING The October issue of the New Zealand Railways Magazine, which continues to serve the Dominion as a national publication, gives a wide variety of tropical articles, interesting stories, humorous sketches, chronicles of famous New Zealanders, glimpses of Maori life, original verse, and plenty of pictures. An important feature, headed "Tourist Wealth Waiting," reviews the scenic charm of these islands, and indicates the possibility of big dividends from this natural capital. Here is the opening passage:— "Well, fellow-New Zealamders, you have a country known as 'The Brighter Britain of the South,' 'The Wonderland of the Pacific,' 'The Playground of the Pacific,' 'The Sportsman's Paradise,' and 'God's Own Country,' What are you doing to gain big dividends from that marvellous natural capital of scenic charm, health-giving waters, troutteeming rivers and lakes, and haunts of swordfish? When will the wide world send its tens of thousands every year to these isles of enchantment and refreshment? When will New Zealand have its proper place in the itineraries of people of the six continents? This will happen when New Zealand's people—especially those who are directly interested in the tourist industry—decide on action which the natural wealth deserves."