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Hauraki Plains Gazette, Volume 52, Issue 3248, 5 April 1943, Page 3

He’d been having what medical men call “a general overhaul.” When the

doctor was through—an hour’s work —he said: “Nothing much wrong, but I think you’re smoking too much. What’s your tobacco?” The patient told him. “Ah!” said the doctor. “I know the brand! Used to smoke it myself. Poisonous with nicotine. Tobacco like that’s sure to get you sooner or later, so I gave it up, and took to ‘toasted,’ and if you’re wise you’ll follow suit. ‘Toasted’s’ not only the purest tobacco but by 1 far the best. I don’t know how the toasting is done, but it’s wonderfully effective, for the five brands, Cut Plug No. 10 (Bullshead), Pocket Edition, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, are comparatively free from nicotine, they all have a fine flavour and a peculiarly gratifying aroma. Throat irritation is common enough with smokers, so is burnt tongue. You don’t get either with ‘toasted’.” The patient, much impressed, said he’d certainly take the doctor’s advice. “You won’t regret it if you do.” smiled the doctor. He never did!