Page 5 Advertisements Column 6

Hokitika Guardian, 7 December 1931, Page 5

Once upon a time toasted tobacco was quite a novelty. People knew all about toasted cheese, and toasted kidneys—but toasted tobacco! To-day every smoker knows that toasting tobacco a costly and elaborate process) rids it of mostioi its nicotine, thus removing a common cause of throat irritation. It takes out every bit of “bite” and seals in the flavour of the world's finest tobacco. It is the delicious meltow richness of the New Zealand product that distinguishes it from the imported brands, all of which contain far more of 'the poisonous nicotine than is wise for any smoker to constantly irihale. But the immense popularity of the New Zealand goods has had the usual result. It has brought a number of imitations into the field. Ho when buying remember that the genuine toasted article is confined to four brands : Riverhead Gold, Navy Cut No. 3, Cavendish and Cut Plug No. 10. They range from a mild aromatic to a fuli-flaVoured tobacco such as the oi’d smoker always prefers— I Advt.