A FORD ‘PARADISE.'

Hokitika Guardian, 16 April 1921, Page 1

A FORD ‘PARADISE. '

NEW YORK, Feb. 16. The Ford car is to be followed by a Ford “Paradise.” Air Henry Ford is now claiming public attention as the architect of a New Utopia, its foundations already laid, which is shortly to begin to rise to its full glory. By means of an alliance between bis industry and the farming population, Mr Ford proposed to change the face of the United States and abolish manufacturing cities with their squalor and “industrial filth.” Except during the food-producing season, Mr Ford says, the farmer’s life “is spent in enforced idleness with a few cows.” Therefore he plans the manufacture of Ford cars and, above all, tractors, in numbers of small factories located in towns and villages, using water-power whenever possible. The farmer will then be able to work during the winter and increase wealthmaking appliances which will enable him to farm with doubled efficiency. In summer all bands in factories would ( become tillers of the soil, thus solving the farmer’s problem of labour supply. This is merely the broad outline of the scheme. Air Ford will abolish horses and cows as being anachronisms. The horse he contemptuously dismisses as “a clumsy hay-motor of 1-h.p.” and cows as a poor makeshift too. The Ford laboratories have demonstrated their ability to take the same cereals that cows en and transform them into milk that w infinitely superior in every way to the dirty product of those discredited animals. “Cows are the crudest machines in the world!” is Mr Ford’s withering description of them. Their meat he adds, is entirely unnecessary. “Ford food,” or manufactured artificial milk, beats any meat for nutriment and digestibility. The first branch of the new Paradise, the head office of which will remain at Detroit, will be opened at Ford, a town of 1,500 inhabitants, 20 miles from that city.’ Here are manufactured valves for Ford tractors and motor-cars. Air Ford mentions this town as an instance where a great business concern can use its wealth for the general good. *lt needs a sewer, so the Ford company can build it in conjunction with the townspeople, thus avoiding the necessity of the town struggling under a load of debt for years. Arrangements have been made to begin immediately “Utopianising 15 other communities. “How long will it be lief ore you will have made inroads into American cities?” Air Ford was asked “Fifteen years ago,” replied the potential world’s greatest manufacturer of “Paradises,” “there were no farmtractors, airships, or wireless. Twenty five years ago there were only 3 or J motor ears in the world. Thirty-five years ago there were no electaic cars. Fifty years ago there were no telephones.” His last remark was: “England seems to offer many opportunities for the exploitation of my idea.”