COLONIAL PUBLICITY

Hawera Star, Volume XLV, 4 March 1926, Page 7

COLONIAL PUBLICITY

(EXTRA EDITION.

“PIECEMEAL AND DIVIDED.”

BRITISH JOURNALIST’S CRITICISM.

BY CABLE —PRESS ASSOCIATION—COPYBIGHT, Received 11.40 a.ro. to-day. LONDON, March 3.

Sir Basil Clarke, a well-known journalist and war correspondent, lecturing .before the Rtoyal Society of Arts on publicity in relation to oversea trade and settlement, condemned overseas propaganda as piecemeal and divided among Government agencies and private organisations. He urged co-ordin-ation, iand advocated that the British £1,000,000 trade subvention should be allocated largely to the promotion or overseas settlement. Lord Burnham, who presided deprecated over-coloured propaganda Hie truth was enough to convince Britons that the Dominions offered them better prospects. Sir Archibald Weighall, ex-Governor of South Australia, announced tnat the Colonial Office, in co-operation with the Colonial Institute, was co-ordinating with 36 migration societies. Sir J ames Allen (High Commissioner tor New Zealicßffij said propaganda regarding Dominion products was inellective unless followed by continuity and regularity of supplies, similar to New Zealand •'* achievement in the meat industry.