NEW ZEALAND.

Hawera Star, Volume XLV, 29 June 1925, Page 5

NEW ZEALAND.

ITS BEAUTIES AND POSSIBILITIES PUBLICITY DEPARTMENT’S DISPLAY. WONDERFUL SHOW OF PHOTOGRAPHS. New Zealanders visiting other countries have often said on returning time until they got abroad and were asked lor information regarding tlieir own country—its beauties, its attractions, its natural features, its industries, its tourist resorts, its sport, its sports, its methods of locomotion, and all the host of things that go to make up its individual as weP as its national hie—have had to confess that their knowledge is in many cases superficial, and in others almost non-existent, and that they did not before realise how necessary it is that they should first of all ‘ ; know their own country” before wishing to go to other parts ot the world. , Everyone has seen some part of tne Dominion, and would therefore he able to tel', of that part. Few, if. any, have even a cursory knowledge from actual observation and travel of all the many and varied attractions this wonderful Dominion has to offer. How then is it üb-e ‘for the average person to give information to' tourists visiting these shores or to people met in other countries? And therefore how great opportunities for spreading that knowledge have Owen missed. Tlie attractions of New Zealand have spread abroad, despite ail the lost opportunities, and it is hoped'fhlirfak the future the effort will be made that want.

Despite all that has been done through, the medium of the Government Publicity Department, it must b e acknowledged that its work has been largely confined to its own offices, and that its officers have not pushed outside as should have been done, so that the people have had little -opportunity of learning about their own country. SOUTH TARANAKI PICTURES.

The idea of using the ,views taken of all parts of New Zealand for educational purposes, and using the South Taranaki Winter Show as an avenue to more knowledge, when suggested to the Department, was taken up keenly, special views were taken by Departmental officials of those parts of Taranaki which were ox special interest to this district. These, combined with, the views of the rest o fthe Dominion already secured, went to. form the exhibit for the show,” acknowledged by everyone as the best and most nearly complete that any collection of pictures could be. All who have seen' them agree that they form a most- valuable and comprehensive resume of the Dominion in all its varying phases and moods, in its business as welj as its sporting and social life. European as well as Maori life and conditions are abundantly featured. 'The display gives a. wonderful insight- into the whole oi the varied life of the peop'e of the Dominion will be an education to, every resident in tlis country, and no doubt will, by circulation of its features, serve to make still furter and better known all this fine country lias to offer its pepple and its visitors. *' THE EXHIBIT. The entrance to- the room given over to the display of photographs and pictures shown by the Government .Publicity Department is plaintly indicated, and outside are a few of the views similar to the great variety inside. A poster which .strikes the eye on entering is one inscribed as follows, m'aking an appeal to the peop’e of the Dominion to take their part in making known their great attractions: — NEAY ZEALANDERS. Your countiv is unrivalled throughout the world tor the magnificence and variety of its scenic charms and sporting attractions. You are invited to take this opportunity oi advertising your own country by advising your friends abroad. The work of the department- is marked by the posters showing that 10.000 whole-plate -photos were sent abroad last year for reproduction purposes and for a'hum use, and that 1000 enlarged photos were sent- abroad to America, Canada., Australia and the East, to hotels, to shipping and tourist offices. HAWERA AND MT. EGMONT. Hawera and Mt. Egniont are a special feature of the AVinter Show and prominently displayed therefore at the inner end of the room is a .series of mrge views depicting the mountain as seen from the country round Daw-son Fails', the nearest mountain house to Hawera—from half-cleared .'.and, from the hush, just behind and just in front of Dawson Falls House, and one vary beautiful coloured view. In the centre is to be seen a panoramic view of the town of Hawera, taken from the top of the water tower —it gives an exceTent idea of the size and extent of the town and its wealth of buildings—a prosperous centre of the great dairying district of Taranaki. The town of Hawera, with Mt. Egmont (8260 ft.) in the background: these two features typify the 1 central theme brought out as fa,r as South Taranaki is concerned. Down the centre of the room are, -a series- of large views, prominent among which are four striking views of the Manaia road between Kaponga and the reserve, with another of Hawera, and round them scenes of farming, ocean beach, power works, stooks and stacks. » AVANGANUI RIVER. One or tlie most interesting and beautiful of the many he taken in the Dominion is that on the Wanganui River—up from the city or down from Taumarunui. A series -of fifteen large photographs, showing various aspects of the river—the upper reaches, with its rapids and still placid stretches, the capacious houseboat, and the long canoe, Pipiriki House, overlooking the great waterway, two views showing the wealth of lerns to be seen, the full, stream and the .shallows, where it looks, as the American said, “like navigating a. metalled road.” SOUTHERN ALPS. Some of the most beautiful views of the whole collection depicts scenes in and around the world-famed Southern Alps, with its glorious peak capping the whole of the surrounding .mountains, Alt. Cook in till its majesty. 'lTlore is a view of ,tlie Franz Josef G lacier, the solid valley of ice travelling downwards perhaps 16ft a year, with its wonderful lights and colours and its deep crevasses; also of the ice falls, on its western s'opes, of which are to he seen the Hochstetter Glacier. The large views of mountain, field, bush, ocean beach, and other scenic attractions include -scenes from the Waitcrno Caves, pioneer settler’s home (lowered in high trees, a typical New Zealand sheep station, and many other scenes illustrating life and natural beauty in the Dominion in many phases. COLOURED P ANORA Al a

Around the walls in one long line under the big pictures runs a most fascinating series of coloured panoramic views, giving scenes of lake, field and mountain, the beautiful West Coast, tlie junction of Hope and Buffer rivers, the world’s largest spring. Lake Kanieri. Hamilton with its great river and foaming rapids. New Brighton beach, Pohaka- beach (Tnkakn), the Marlborough Sounds, and a host of other views which must be seen to he appreciated. Thev form one of the most attractive of many series.

FIORD LAND AND SOUNDS

Amongst the most beautiful and pic. fcuresque of the scenic attractions of the Dominion are the fiords of the extreme south of the \\ cst Coast tho views include AVet Jacket Arm, Dusky Sound with schooner at anchor, and the wonderful Milford Sound track, “the finest walk in the world. ’ Scenes dealing with Maori life and customs are covered by the pictures of Lake Rotorua, with its geysers and other thermal wonders; the pictures of .Maori chief and chieftainess, women and girls cooking, Maori model pa, making of Maori mats, Maorj carving, and other instances of the daily life of the natives of the Dominion. To attempt to enumerate the hundreds of photographs with which the room and the tables are lined would be impossible. Suffice it to say they give in most vivid and striking fashion some idea of what is to be seen in various parts of the Dominion, in town and country, on beach and on river, its sports and its native beauties. The series must he seen for t.lie spectator to realise *the extent of this collection.

PAMPHLETS, A most varied collection of pamphlets is on view, and they -supplement the valuable and interesting pictures by giving up-to-date and accurate information on a variety of subjects—town and country, people and resources, mineral wealth, forestry and timber, leather and woollen industries, engineering, building, playgrounds, sport, hot lakes, natural wealth, conditions of life, trade and opportunities for advancement in what is aptly termed “Tne Brighter Britain of the South.” Very complete are the pamphlets dealing with New Zealand as the land of opportunity for dairying, for sheep and cattle farmers, for agriculture, and for small capitalists. Dealing with fish and fishing, a pamphlet states that fresh and salt water fish in abundance are to be got in the rivers of the Dominion and in the ocean that surrounds it. These two.combine sport with practical utility, because ail are used extensively for’food for the people. Several varieties of fresh water fish and many oi the sea arc to be got in abundance, and they provide excellent sport and good eating. New Zealand is named aptly the angler's paradise. Good business also is done by numbers oi trawlers which operate round the coasts. Numbers oi photographs typify the quality of fish to be obtained. Shooting of all kinds is good—royalheaded deer, moose, and wapiti —game of many kinds, and other forms of sport. A great picture shows “a monarch of the forest laid low by a bullet from a sportsman’s rifle.” Two railway pamphlets are shown, both of great "value and interest, show, ing, besides the means of travelling, etc., “the travel, sport, and scenery of the Dominion,” and another giving deeply inviting details of a trip through the ‘"‘wonder country,” and all that is to be seen and done by the tourist amid the “world’s greatest variety of scenery and best angling. ’

the quality of fish to be obtained. Shooting of all kinds is good—royalheaded deer, moose, and wapiti —game of many kinds, and other forms of sport. A great picture shows “a monarch of the forest laid low by a bullet from a sportsman’s rifle.” Two railway pamphlets are shown, both of great "value and interest, show, ing, besides the means of travelling, etc., “the travel, sport, and scenery of tlie Dominion,” and another giving deeply inviting details of a trip through the ‘"‘wonder country,” and all that is to be seen and done by the tourist amid the “world’s greatest variety of scenery and best angling. ’ RAY A VISIT EVERY DAY. People of town and country axe advised not to fail to see this wonderful collection, the greatest ever seen in New Zealand. The photograu.os are worth careful inspection and study. Perhaps the best method is to spend some time there each day one is present at the show —w T hich ought to be every day the show is oxien. Thus cap the best be got out of the great series oi views of the Dominion. THE DEPARTMENT’S METHODS. HO AY WE ARE ADA’ERTISED. Members of the committee D of the Winter Show Co., with Press representatives, were invited to a private view of the Publicity Department’s exhibit yesterday afternoon, when some interesting facts in reference thereto were placed before them. The objects of the department, it was explained, were to bring before the public the many beauties, attractions and resources of the Dominion. In addition to advertising by displays of photographs, folders and lantern slides, the Publicity Department distributed in 12 months 100.000 feet of cinema- film descriptive of New Zealand’s scenery and industries. The following methods of obtaining publicity were adopted: Overseas newspaper articles, post cards, calendars, wireless broadcasting talks, window displays, lectures and posters-. Also, 1000 enlargements were sent- abroad for advertising purposes. Fully 75,000 of each folder were got out and sent away by the department during the last, 12 months. It could thus be realised how many people would read the particulars contained in these booklets. The booklets were issued free and the photographs at a small cost. There will be a lady in charge of the display at the show, and she -will take orders for booklets to be sent overseas. Mr J. R. Corrigan, M.P., said he hoped the exhibit would be seen by everyone, so as to extend publicity concerning the Dominion. He said all would, agree it augured well for the success of the department to see what had been and was being done. He hoped everyone who came to the show would make a point of viewing the exhibit very carefully.