THE BUICK.

Hawera Star, Volume XLV, 7 May 1925, Page 5

THE BUICK.

ROUND-THE-WORLD TRIP. SHOWS STRENGTH OF SERVICE ORGANISATION. Local motorists will be interested to know that Saturday, 9th inst., at 3 p,m., is the day when the Buick round-the-world-car will-pass through Hawera. Mr W. O’Callaghan, Buick distributor for. Taranaki) is driving the car on, the present lap of its journey around the globe,- and has supplied us with considerable information about this unique trip, which we are reproducing below! for the benefit of our readers. When the Buick Motor Company and the General Motors Export Company, working in collaboration on this plan,' decided to send a Buick Standard Six' touring car rhiihd the World, it was with two definite objects in view.. The first was to demonstrate the stamina, and reliability of the Buick Standard Six model—the newest and most popular of 20 years’ production of Buicks. The second object was to show to the public how extensive is the Buick service organisation. This is being accomplished bv a novel 'method of handling the car itself. No driver or. mechanic goes with the ear; instead, it is driven everywhere by Buick distributors and dealers, who in a chain unbroken, except by necessary water hauls, are taking the car from New York eastward, around the globe back to its starting point. Buick is proud of the fact that, every mile of land that this car is travelling; on its round-the-world trip fis covered by Buick owner-service. The route iuicuudes, England, Holland, Belgium, France, Egypt, Palestine, ■ Syria, Mesopotamia, India, Ceylon’ Australia, New Zealand and the United States. The four longest laps of the journey unbroken by water haul are the follow-/ ing:

(1 > The 1400-mile stretch between. Port Said, Egypt, through Jerusalem, Haifa, Beirut and Bagdad down to Basra, on the Persian. Gulf. (2) The trans-India trip- from Bombay to Calcutta. (3) The stretch of over 2500 miles from Perth to Sydney. (4) The 3000 mile, stretch -from San Francisco hack to New York, the full width of the United States. As was stated abate, the car that is being used for this demonstration of Buick’s world-wide i-service organisation is one of the new Standard Six touring cars. This model, with a wheelbase of 114| inches (2.9 meters) and engine bore aud stroke of 3 inches (76mm.; and 4.j- inches (114.), is a slightly smaller edition ot the well-known large Buiek Six that Buick has been building for many years past. It is a fourwheel brake car, equipped with lowpressure tyres, and engineered throughout to meet requirements of the owner ivho wants a sturdy, reliable, yet comparatively low-priced ear with 6'-cylinder smoothness and rapid acceleration. A strong believer in the adage that “Service must follow the. car,” Buick from the beginning has given special attention to the extension and perfecting of facilities for -servicing Buick owners. -

The present Buick trip , around the world is simply a rather ’ 'spectacular demonstration of wliat has been in effect- for -some time past, namely, the locating and equipping of Buick -service stations at strategic .points \that will ensure Buick owners throughout the world having convenient access to Buick replacement parts and ski’led mechani--cal assistance. To , .this policy the Buick Motor Company largely attributes the- unusual popularity of- its product in all countries.. What the automobi’e owner wants, of course, is complete stisfaction from his ear at- all times. No matter how well a car may be engineered—no matter how carefully made—there are times'when spare parts and expert mechanical counsel will he needed. The automobi’e, though simpler end more reliable to-clay than ever before, is nevertheless a complicated niece of machinery,- and, like any Uher tvne of mechanism, a reasonable (.mount of attention and care is needed to esure proper operation. Buick. believes that it is part of the manufacturer’s duty to assist the owner in giving his eaf the right sort of attention! by outfitting spare parts depots and service -stations where, the owner can reach them conveniently. To the conscientious application of this policy may, lie ascribed the sale of close to 250,000 Buicks in the. calendar year 1923 alone. Incidentally, for seven successive years Buick has secured first place in „the American National Motor car show® because of its leadership in va’ue of gross yearly sales.