EMPIRE FRUIT.

Hawera Star, Volume XLVIII, 29 September 1924, Page 7

EMPIRE FRUIT.

GROWERS’ PROPOSALS

BY CABLE—PBESS ASSOCIATION-COPYRIGHT

(Received Sept. 29, 1.10 p.m.) LONDON, Sept. 27. The Australian dried fruit trade is dull, following weaker reports of the Greek and Sjmyrna markets. Australians are quoted : Sultanas 42s to 48s; currants 45s to 50s; Lexias 40s to 455. Considerably higher prices could be obtained for good quality fruit, but, unfortunately, practically none thereof is available. In order to popularise Australian fruits the Australian Dried. Fruits Association place them on the market in nominal lb cartons. These will be supplied to retailers at 9s per dozen for all fruits. It is hoped this convenient package will appeal to consumers. Retailers will be encouraged to make special window displays of these, A.D.F.A. sunraysed fruits being supplied with attractive show cards, recipe booklets, handbills and advertisements inserted ,in trade newspapers urging grocers to push these “Empire goods and reap the benefit of the wonderful publicity caused by the tremendous distribution of sample cartons at Wembley.” Some large wholesale grocers are not particularly enthusiastic: about this method of selling, as they say previous experiences in pushing pfpprietary articles have not ; been altogether satisfactory, and question whether the public is willing to pay the price • asked'.