PUBLICITY WORK.

Hawera Star, Volume XLVIII, 11 September 1924, Page 9

PUBLICITY WORK.

ATTRACTIONS OF NEW ZEALAND

MUCH BEING DONE

'BY TBLBOE PRERa ASSOniATION ' WELLINGTON, Sept. 11.'

Suggestions for better' advertising New Zealand overseas were placed before the Prime. Minister , and Minister for Commerce to-day by a large deputation representing the Wellington Chamber, of Commerce and other associated Chambers. The views of the Chamber were presented by Mr. H. D. Bennett, who urged the necessity for adequate publicity for the Dominion’s undoubted attractions, scenic and otherwise. A substantial sum would he required to achieve the desired result. The benefits derived from the Wembley Exhibition would largely disappear without a sustained effort >to follow. .

In reply, the Prime Minister said that a great deal more was being done in regard to publicity than the New Zealand public was apparently aware of. The Empire Exhibition was a standing advertisement for New Zealand, and the publicity department was doing 'very good work journalistically in the shape of articles in newspapers and magazines in regard to the Dominion. The interests of the country were being pushed /on every possible occasion. What he might call “journalistic advertising” was the most effective form of publicity. Per.tonally, when he was in England he had been overwhelmed with requests to write something about the Dominion, and he had complied quite recently. He had completed an article on New Zealand for Whitaker’s Almaiiac at the request of the. publishers. “Our men in London,”'said Mr Massey, “are very good at that sort I Score . s of articles'appear in the English newspapers, either written or inspired, about this country and I am speaking of the principal papers, too,. Jam sure, tliev are ha.vrVwi Mr. Massey indicated that he was satisfied with the present system of publicity work.