A PRICE WAR

Grey River Argus, 9 November 1931, Page 7

A PRICE WAR

One hectic day of a. price “war” between two clothing stores at Rice Lake, Wisconsin, U.S.A., gave women an opportunity to replenish their wardrobes free. A money bonus was actually offered some of them for taking dresses free of charge. The excitement started when the Chaimson Company, which invaded Rice Lake about six months ago, in opposition to the 13-year-old Abrahamson Company, placed a sign in its window advertising 4/2 dresses for 2/11. Across the street Abrahamson replied to this by showing similar dresses at 1/54. The “war” was on, and prices tumbled rapidly until Chaimson hung out the sign:— “Come in. Dresses Free.” But Abrahamson was not yet beaten and he responded with the sign:— “Come in. Take a dress free and we give you a nickel (24d).“ When both shops had exhausted their stocks of dresses in this way. they were still not satisfied and finished the day with the following series of bulletins:— Chaimson: “We lead: others follow. ’ ’ Abrahamson: ‘'Jlow could a six-months-old baby lead a 13-year-old boy?’ ’ Chaimson: “And a little child shall lead them. ’ ’—British United Press. *