BASIS OF PROSPERITY
AtAGN ATES WHO AI)V ER TTSEP. LONDON, A birch TO. Tlie second death, in a comparatively short time, of a magnate of world-wide repute in business to reveal the secret of the accumulation of fabulous wealth, is that of William Wrigloy. The first was Sir Thomas Lipton. .Both acclaimed advertising as the basis of their prosperity. Wrigley, just belore bis death, recalled the time when one girl could wrap and wrap oiilv 12 boxes of chewing gum daily, but now his plants turn out 10,000 boxes every 20 minutes, and a girl operating a machine wraps 1600 boxes daily. 'The; "deceased magnate (attributed his success in putting chewing gum into flic mouths of all (lie nations of tlio' world to advertising. "He. said: ‘‘Advertising is pretty .much like running a train. A’on have got to keep on .shovelling coal into the engine. Once you. stop stoking the fire it goes out. The train will run on its own momentum for a while, but- it trill gradually slow down nijd come to a dead atop.’’
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Bibliographic details
Gisborne Times, Volume LXXIII, Issue 11592, 18 March 1932, Page 3
Word Count
177BASIS OF PROSPERITY Gisborne Times, Volume LXXIII, Issue 11592, 18 March 1932, Page 3
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