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THE FAMOUS “IT” MACHINE

• “Have I ‘lt’?” Since Elinor Glyn first introduced the term, and Clara Bow popularised it, women and girls throughout the world have asked themselves this question. What is ‘it,’ this elusive personal charm? No one has been able to exactly define it. Now there arrives from Holland, where the inventor lives, a machine which it is claimed, will check up on this strange quality of personality that has come to mean so much. Miller’s Warehouse Ltd., Mackay Street, have obtained the exclusive rights for Greymouth. The machine was installed yesterday, when it was tested by a number of well-known people. To-day at 10 o’clock the first readings were made from th.? public. A curtained alcove ensures privacy to those desiring to have their “It” recorded. Readings will be (id.

WHAT YOU DO. A plain front masks a maze of wires and radio activity, and as the “subject” stands in front of the machine with ungloved hands firmly clasped, a. sensitive pointer moves with scientific precision on an illuminated dial. The recording is made, your “appeal” anti magnetic charm measured, your card filled in, and you make room for the next “It" applicant.

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/GEST19341011.2.6

Bibliographic details

Greymouth Evening Star, 11 October 1934, Page 2

Word Count
196

THE FAMOUS “IT” MACHINE Greymouth Evening Star, 11 October 1934, Page 2

THE FAMOUS “IT” MACHINE Greymouth Evening Star, 11 October 1934, Page 2

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